Dreamscapes Publication



Services: Editorial Design, Social Media Branding & Print Design
Client: Dreamscapes Publication (2021 RMIT University project)
Programs: Adobe Photoshop, Adobe Illustrator, Adobe Premiere Rush, Adobe InDesign, Procreate


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Target Audience

  • Local design communities

  • Other design students from RMIT or other universities

  • Creative and open minded demographic of people that are looking to support emerging graphic designers

  • Established audience such as publishers, book awards and graphic designers.

  • People who are interested in startups who may have a disposable income.

  • Businesses that may be looking for graphic designers

Project

Dreamscapes is a collaborative publication, created by 33 graphic design students, from RMIT University based in Naarm/Melbourne. The aim of this project was for the students of the Graphic Design Diploma, to come together as a team to produce a student publication showing their work under one encompassing theme. Funding for this project was achieved through a Kickstarter campaign, where we reached $2,069 above our original goal of $2,021. We worked with local printers to realise the publication and worked in teams to coordinate the project's timeline and develop the look and feel as a cohesive team project.

I took on a joint role with another student, Jackson Bailey, as the social media manager. Together we created an overarching visual theme/branding for the Dreamscapes Instagram page. This included sneak peaks, designer bios and update posts.

My work was chosen by the cohort as the alternative cover artwork for the Dreamscapes publication. This was offered as a reward tier option which ended up gaining 8 backers.

I also volunteered artwork in the format of prints as another reward tier option to receive alongside the publication.

My personal double page spreads that featured in the publication explore my own interpretation of the theme of Dreamscapes.


Alternative Dreamscapes Cover Design


The 'best before you wake up' bread clip alternative cover, designed by Underscore Bells, inspired by Jo Zhou's concept

Alternative & Main Dreamscapes Cover Design

Main Dreamscapes cover design by Bronté Corcoran-Ward

Editorial Spreads

‘Create your Own Escape’ Dreamscapes spreads



‘Loading Zone’ Dreamscapes spreads & process video of wave ink painting

Reward Tier Prints


Reward tier ‘Interior Glitch’ prints

Social Media Branding & Marketing


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Mark