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Underscore Bells is a Naarm-based (Melbourne) creative practice led by Bella Goodwin-Galea, a multidisciplinary designer with a focus on packaging, branding, and illustration. Growing up in a creative family, Bella has always been surrounded by art and design, and freedom of expression.

In recent years, Bella developed her skills at the thrills™ and Studio Guild, working on reimagining food and beverage brands for the next generation. During this time, she collaborated on and helped create award-winning visual identities and packaging that disrupt their categories, tell strong stories, and are built to last. She is skilled in packaging systems, rollout, and production-ready artwork, balancing creativity with technical precision.

At Underscore Bells, Bella takes an adaptable approach to design, tailoring every project to highlight what makes each brand unique. She uses design as a tool for engagement, problem-solving, and storytelling – building strong, distinctive identities that last.

Above all, Bella loves what she does and thrives on collaborating with people who share her passion for thoughtful, creative design.

For enquiries or collaborations, get in touch at hello@underscorebells.com.

Underscore Bells operates on the stolen land of the Wurundjeri people of the Kulin Nation. We acknowledge the Traditional Custodians of this land, and we pay respects to their Elders, past and present. Sovereignty has never been ceded.

Experience

Underscore Bells
Freelance Graphic Designer
Nov 2021 - Present

the thrills™
Mid-Weight Designer
Nov 2025 - Present

Studio Guild
Designer
Feb 2023 - Oct 2025

GM Holden / Startek
Social Media Specialist & Customer Care
May 2019 - Feb 2023

Education

RMIT University
Associate Degree in Graphic Design
2022

RMIT University
Diploma of Graphic Design
2021

RMIT University
Certificate IV in Design
2020

KnowledgeSpace
Certificate III in Customer Engagement
2019

Achievements

While at Studio Guild
Make a Mark Project
2025 (Studio Guild)

World Brand Design Awards
Black & Gold Award
Half Sister
Packaging Design: Product Creation
Black & Gold Award 2025 (Studio Guild)

Redshed Wines
Packaging Design: Product Creation
Gold Award - 2024 (Studio Guild)

World Brand Design Awards
Silver Award
Lard Ass Butter
Packaging Design: Product Redesign
2025 (Studio Guild)

Make a Mark - Emba
Packaging Design: Product Creation
2025 (Studio Guild)

Ball & Doggett - Toujours
Packaging Design: Product Creation
2024 (Studio Guild)

Alephat Taylor - Taylor Ferguson
Packaging Design: Product Creation
2024 (Studio Guild)

Sprio Spritz
Packaging Design: Product Creation
2023 (Studio Guild)

World Brand Design Awards
Bronze Award
Cabarita Spirits - Soltera Rum
Packaging Design: Product Redesign
2025 (Studio Guild)

While at RMIT University
Collie Print Trust and RMIT Capstone Award
Best Design for Good
2022 - (RMIT University)

Collie Print Trust Scholarship
RMIT University Study Tour
2022 - (RMIT University)

Collie Print Trust Award
Academic Excellence in Certificate IV in Design
2020 - (RMIT University)

Press

While at Studio Guild
‘Make a Mark - Book Four’
Make a Mark
2025

‘Australia’s Boldest Butter Brand Lard Ass Launches Vibrant New Look’
Dieline
2025

‘Studio Guild scores top honour for Half Sister’
Packaging News
2025

‘Redshed Wines’ Unique Brand and Packaging Design Reflects Its Margaret River Heritage by Studio Guild’
World Brand Designs
2024

‘Studio Guild’s Packaging Design for Premium Sparkling Wine Brand ‘Toujours’’
World Brand Designs
2024

‘Studio Guild Redesigns Taylor Ferguson Packaging for Maximum Shelf Impact’
World Brand Designs
2024

‘Sprio Spritz Elegant Artisanal Packaging Design’
World Brand Designs
2023

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