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Underscore Bells is a Naarm-based (Melbourne) creative practice led by Bella Goodwin-Galea, a multidisciplinary designer with a focus on packaging, branding, and illustration. Growing up in a creative family, Bella has always been surrounded by art and design, and freedom of expression.

In recent years, Bella developed her skills at Studio Guild under the art direction of Trish Dunstone, working on reimagining food and beverage brands for the next generation. During this time, she collaborated on and helped create award-winning brands and packaging that balance creativity with strategy.

At Underscore Bells, Bella takes an adaptable approach to design, tailoring every project to highlight what makes each brand unique. She uses design as a tool for engagement, problem-solving, and storytelling–building strong, distinctive identities that last.

Above all, Bella loves what she does and thrives on collaborating with people who share her passion for thoughtful, creative design.

For enquiries or collaborations, get in touch at hello@underscorebells.com.

Underscore Bells operates on the stolen land of the Wurundjeri people of the Kulin Nation. We acknowledge the Traditional Custodians of this land, and we pay respects to their Elders, past and present. Sovereignty has never been ceded.

Experience
Underscore Bells
Freelance Graphic Designer
2021 - Present

Studio Guild
Designer
2022 - Present

GM Holden / Startek
Social Media Specialist & Customer Care
2019 - 2022

Education
RMIT University
Associate Degree in Graphic Design
2022

RMIT University
Diploma of Graphic Design
2021

RMIT University
Certificate IV in Design
2020

KnowledgeSpace
Certificate III in Customer Engagement
2019

Press

Studio Guild

‘Australia’s Boldest Butter Brand Lard Ass Launches Vibrant New Look’
Dieline
2025

‘Redshed Wines’ Unique Brand and Packaging Design Reflects Its Margaret River Heritage by Studio Guild’
World Brand Designs
2024

‘Studio Guild’s Packaging Design for Premium Sparkling Wine Brand ‘Toujours’’
World Brand Designs
2024

‘Studio Guild Redesigns Taylor Ferguson Packaging for Maximum Shelf Impact’
World Brand Designs
2024

‘Sprio Spritz Elegant Artisanal Packaging Design’
World Brand Designs
2023

Achievements
Studio Guild

Make a Mark Project
2025

Redshed Wines
World Brand Design Society Awards
Packaging Design: Product Creation
Gold Award - 2024

Ball & Doggett - Toujours
World Brand Design Society Awards
Packaging Design: Product Creation
Silver Award - 2024

Taylor Ferguson - Alephat Taylor
World Brand Design Society Awards
Packaging Design: Product Creation
Silver Award - 2024

Sprio Spritz
World Brand Design Society Awards
Packaging Design: Product Creation
Silver Award - 2023

RMIT University

Collie Print Trust and RMIT Capstone Award
Best Design for Good
2022

Collie Print Trust Scholarship
RMIT University Study Tour
2022

Collie Print Trust Award
Academic Excellence in Certificate IV in Design
2020

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